275M contacts. Filter by ICP, export to Clay.
Cold outbound
Apollo for the leads, Clay for the enrichment + per-row LLM, Smartlead to send at deliverability scale, Claude to write the copy, HubSpot to catch the meetings.
Trigger-based personalization at scale. The competitive moat of modern outbound.
Tighter, less salesy hooks than the alternatives. 4-line emails out-perform 8-line.
Unlimited inboxes + warmup. The reason your sequences land in inbox not spam.
Free tier covers small teams. Sequences + meetings on the same record.
- apollo$49
- clay$0 trial
- claude$20
- smartlead$39
- hubspotFree
- apollo$79
- clay$149
- claude$20
- smartlead$94
- hubspotFree
- apollo$390
- clay$349
- claude$80 API
- smartlead$179
- hubspot$150 Starter
- 1Define ICPApollo
Apollo: filter to your tightest ICP. Export 1k contacts.
- 2EnrichClay
Clay: pull tech stack, headcount changes, recent funding. One LLM call per row to write the hook.
Prompt · Per-row personalization (Clay LLM column)You are writing a 1-line opener for a cold email. ONE specific reference, not two. Company: {{company_name}} Role of recipient: {{title}} Recent trigger (pick the strongest of these): {{recent_funding}} | {{headcount_change}} | {{tech_change}} | {{news_event}} Output ONE sentence (max 22 words) that: - references exactly one trigger by name - lands a small, accurate observation about what it means for them - does not flatter, does not say "I noticed", does not say "congrats" - ends in a period, not a question Output only the sentence. - 3Write copyClaude
Claude writes the 4-line email per persona. Test 3 hooks per ICP.
Prompt · 4-line cold email by personaWrite a 4-line cold email. Persona: {{title}} at {{company_size}} {{vertical}} companies. Pain we solve: {{1-line pain}}. Proof: {{1 specific outcome with a number}}. Soft CTA: {{e.g. "open to a 12-min look next week?"}}. Constraints: - Subject line: 3 to 5 words, lowercase, no clickbait. Output 3 options. - Body: exactly 4 lines (line 1 hook, line 2 pain, line 3 proof, line 4 CTA). - Total under 80 words. - No "I hope this finds you well", no "I'd love to", no "quick question". - One CTA only. No P.S. Output: subject options, then the email body.Prompt · 3 hook variants for A/B testGenerate 3 distinct hooks for the email above. Each hook should test a different angle: 1. Trigger-based (recent change at their company) 2. Peer-based (a similar company already does this) 3. Status-quo cost (what doing nothing costs them) Each hook is 1 line under 18 words. Output as a numbered list, no commentary.
- 4SendSmartlead
Smartlead, 30 sends/inbox/day, 6 inboxes per persona. Warmup always on.
- 5CatchHubSpot
HubSpot sequences hand off to AE. Meetings booked = stop the sequence.
1.4% reply rate, 0.6% meeting rate at 4k sends/month. 5 closed-won in Q3 from outbound alone, $130k ACV pipeline.
Send from inboxes you don't care about. One sequence's bad luck kills your real domain.
Reference one trigger, never two. Two reads as stalking.
60% of replies come from email 3 or 4. Sequence ≥ 5.